Amazon is giving brands more control over how their products are represented on the marketplace through its new Brand Elevation program. The initiative is designed to improve product listing accuracy, reduce unauthorized changes, and strengthen brand protection across Amazon. For years, third party sellers have played a major role in Amazon’s growth by sourcing and […]
Imagine a customer who loves your product. They buy it every few months, not on a schedule, just when they run out. They’ve never clicked “Subscribe & Save” and never will. You’ve always thought of them as a clean, full-price reorder. Not anymore. On July 23, Amazon launches Buy Again & Save (BAS), a program […]
Launching a new product on Amazon comes with challenges. Inventory investments, advertising costs, and marketplace fees can quickly add up before a product gains traction. To help reduce those upfront costs, Amazon is rolling out significant updates to its FBA New Selection Program beginning July 30, 2026. The revised program introduces expanded fee waivers, additional […]
Running an Amazon business does not have to mean being tied to your desk. The Amazon Seller mobile app is a free tool that syncs directly with your selling account, putting everything you need to manage and grow your business right in your pocket. At its core, the app keeps your business moving when you […]
A recent Amazon announcement makes one thing clear: if you’re using Seller Fulfilled Prime, the bar just got higher. Starting July 6, 2026, Amazon is raising the minimum delivery speed thresholds sellers must hit to keep their Prime badge. And while the changes may look incremental on paper, the operational pressure behind them is very […]
If you’re running ads on Google or YouTube, this one is worth paying attention to. Google just announced a significant expansion of Asset Studio, its all-in-one creative hub inside Google Ads. The update is designed to make it faster and easier to build the full range of assets you need to drive performance, without jumping […]
Shopify’s Universal Commerce Protocol (UCP) is now open to all developers, not just the early AI partners like ChatGPT, Gemini, and Perplexity who got in first. That’s a big deal. It means any developer building an AI shopping experience, mobile app, or content platform can now tap directly into Shopify Catalog, millions of merchants, billions […]
Update 4/21/26: Amazon Allows Credit Card Payments – For Now Amazon has sent out a clarification notice to sellers regarding the ending of credit card payments for advertising. The notice says: “We recently notified a small group of advertisers about upcoming changes to their payment options. We understand this may have caused some confusion for […]
A recent study highlighted by Search Engine Land reveals an interesting reality about how AI-powered shopping recommendations are created. While many marketers assume that AI product suggestions come from proprietary databases or entirely new discovery systems, the research shows that existing search infrastructure still plays a major role. In fact, the study found that a […]
If you sell on Amazon long enough, you eventually run into the same problem every seller faces: too much data and not enough clarity. You have advertising reports, sales dashboards, inventory metrics, and business reports scattered throughout Seller Central. Finding the insight you actually need often means exporting spreadsheets and piecing together the story yourself. […]
If you work in digital marketing, you already know that change is constant. Just when you think you have a strategy dialed in, new technology, platform updates, and shifts in consumer behavior reshape the playing field. Lately, those changes are happening faster than ever. Artificial intelligence, new search experiences, and the rapid growth of social […]
If you sell on Amazon long enough, you learn one hard truth about ecommerce: returns are unavoidable. No matter how strong your listing is or how accurate your product description may be, customers will still send products back. For many sellers using Fulfillment by Amazon, those returns often turn into a cost center. Items sit […]