Amazon is giving brands more control over how their products are represented on the marketplace through its new Brand Elevation program. The initiative is designed to improve product listing accuracy, reduce unauthorized changes, and strengthen brand protection across Amazon. For years, third party sellers have played a major role in Amazon’s growth by sourcing and […]
Imagine a customer who loves your product. They buy it every few months, not on a schedule, just when they run out. They’ve never clicked “Subscribe & Save” and never will. You’ve always thought of them as a clean, full-price reorder. Not anymore. On July 23, Amazon launches Buy Again & Save (BAS), a program […]
Launching a new product on Amazon comes with challenges. Inventory investments, advertising costs, and marketplace fees can quickly add up before a product gains traction. To help reduce those upfront costs, Amazon is rolling out significant updates to its FBA New Selection Program beginning July 30, 2026. The revised program introduces expanded fee waivers, additional […]
Running an Amazon business does not have to mean being tied to your desk. The Amazon Seller mobile app is a free tool that syncs directly with your selling account, putting everything you need to manage and grow your business right in your pocket. At its core, the app keeps your business moving when you […]
A recent Amazon announcement makes one thing clear: if you’re using Seller Fulfilled Prime, the bar just got higher. Starting July 6, 2026, Amazon is raising the minimum delivery speed thresholds sellers must hit to keep their Prime badge. And while the changes may look incremental on paper, the operational pressure behind them is very […]
Update 4/21/26: Amazon Allows Credit Card Payments – For Now Amazon has sent out a clarification notice to sellers regarding the ending of credit card payments for advertising. The notice says: “We recently notified a small group of advertisers about upcoming changes to their payment options. We understand this may have caused some confusion for […]
If you sell on Amazon long enough, you eventually run into the same problem every seller faces: too much data and not enough clarity. You have advertising reports, sales dashboards, inventory metrics, and business reports scattered throughout Seller Central. Finding the insight you actually need often means exporting spreadsheets and piecing together the story yourself. […]
If you sell on Amazon long enough, you learn one hard truth about ecommerce: returns are unavoidable. No matter how strong your listing is or how accurate your product description may be, customers will still send products back. For many sellers using Fulfillment by Amazon, those returns often turn into a cost center. Items sit […]
Every year, as temperatures start climbing across the United States, Amazon quietly enforces a policy that catches many sellers off guard. If your products are heat-sensitive, you can’t simply send them into Fulfillment by Amazon and expect them to sit safely in a warehouse all summer. Amazon’s meltable inventory rule limits when certain products can […]
If you’ve been watching the ecommerce landscape closely, you know how fast social commerce has become more than just a trend: it’s now a sales channel brands can’t ignore. That’s precisely why the new TikTok Shop and Amazon integration is such a big deal for sellers looking to scale beyond a single marketplace. It’s about […]
When running ads on Amazon Ads, most sellers focus on bids, keywords, and budgets. But there’s another factor that quietly derails campaigns all the time: brand policy violations. Many sellers assume they can freely use Amazon logos, phrases, or call-to-action buttons in their ads, especially when they’re trying to build trust with shoppers. The reality […]
If you’re selling on Amazon, your images are not a “nice-to-have.” They are the strategy. Before a customer reads a single bullet point, before they scan your title, before they compare your price, they look at your images. In a crowded marketplace where shoppers are scrolling quickly and making split-second decisions, your main image is […]