When running ads on Amazon Ads, most sellers focus on bids, keywords, and budgets. But there’s another factor that quietly derails campaigns all the time: brand policy violations. Many sellers assume they can freely use Amazon logos, phrases, or call-to-action buttons in their ads, especially when they’re trying to build trust with shoppers. The reality […]
If you’re selling on Amazon, your images are not a “nice-to-have.” They are the strategy. Before a customer reads a single bullet point, before they scan your title, before they compare your price, they look at your images. In a crowded marketplace where shoppers are scrolling quickly and making split-second decisions, your main image is […]
The debate over “agentic shopping”, where artificial intelligence autonomously assists or even completes purchases for consumers, has long dominated tech and e-commerce strategy circles. Some argue it’s still theoretical, others warn about privacy and complexity. But Amazon’s AI shopping assistant, Rufus, is proving that AI commerce isn’t a future concept, it’s happening today. Unlike the […]
As one of the world’s most influential companies, Amazon’s moves reverberate across tech, retail, logistics, and global commerce. In 2026, the company isn’t just tweaking its approach – it’s reshaping key parts of its business to adapt to a rapidly changing market. Below are the major developments unfolding this year: Major Workforce Restructuring and Layoffs […]
Amazon SEO is changing, and it’s not because of another algorithm tweak or keyword trend. It’s because Amazon has an AI shopping assistant, Rufus, that is starting to influence how customers discover products, ask questions, compare options, and ultimately make purchase decisions. If you’re still optimizing your listings purely for traditional keyword search, you’re optimizing […]
For ecommerce brands, choosing where to invest your ad budget in 2026 is more strategic than ever. Two advertising giants, Amazon Ads and Google Ads, offer powerful, yet distinct opportunities. Understanding how they differ and why each matters will help you make smarter decisions with your marketing dollars. Marketplace Intent vs. Discovery Intent At the […]
Amazon product listing hijacking is one of the most frustrating challenges sellers face on the platform. It occurs when unauthorized sellers attach themselves to an existing product listing, often selling counterfeit, used, or lower-quality versions of the product. Because Amazon uses shared catalog pages, hijackers can compete for the Buy Box by lowering prices, which […]
If you’ve ever run the same product as both FBA and FBM and watched FBA dominate sales, you already know the outcome, even if the price was higher. This isn’t a coincidence. It’s by design. Amazon didn’t accidentally make FBA outperform FBM. It engineered the marketplace to favor it. Once you understand why, you stop […]
Amazon is introducing a major update to the Amazon FBM refund process that will impact how seller-fulfilled returns are handled starting Jan.26, 2026. The change gives FBM sellers more time to manage returns, inspect products, and issue refunds accurately. This update addresses one of the most common challenges sellers face with Amazon FBM returns: automatic […]
When you’re putting your products out into the world, it helps to know exactly which stage you’re stepping onto. A comparison shopping engine (CSE) and a marketplace might look similar from a distance – two bustling places where your products can catch the eye of wandering shoppers – but the way they work, the way […]
If you’ve ever wandered the Amazon marketplace wondering why some products seem to float effortlessly to the top of search results while others sink into the abyss, you’re not alone. Amazon SEO is its own ecosystem, a blend of thoughtful copy, strategic keywords, visual storytelling, and customer trust signals. And the good news? You don’t […]
Amazon recently introduced a significant update to its Shoppable Videos, and it’s a game-changer for sellers. With new tools like Canva templates, bulk video uploads, and deeper performance metrics, this update makes video content creation and management easier and more effective than ever before. Shoppable Videos are already known for their ability to influence purchasing […]