Amazon is transforming its advertising ecosystem to simplify and democratize full-funnel marketing. Announced at unBoxed, the new unified Campaign Manager consolidates Amazon DSP and Ads Console into one intuitive platform, complemented by AI tools that generate creatives, build campaigns, recommend targeting, and interpret Amazon Marketing Cloud data – all via natural language. This redesign aims […]
Amazon is rolling out a new feature for advertisers on Prime Video, allowing them to serve location-based interactive ads to viewers. This new tool gives brands the ability to display a call-to-action within the video, prompting viewers to take immediate actions like “sign up now” or “send to phone.” For instance, a local insurance company […]
As the digital landscape evolves, understanding the full impact of your advertising efforts is more important than ever. With the launch of Amazon’s Omnichannel Metrics (OCM), brands can now gain deeper insights into how their Amazon Ads are influencing offline sales and shaping the customer journey across multiple touchpoints. What is Omnichannel Metrics? Omnichannel Metrics […]
Amazon introduced a new Sponsored Brands feature called Reserve Share of Voice, which allows advertisers to secure top-of-search (TOS) placements for branded keywords at a fixed, upfront price. By reserving these keywords, brands can ensure consistent visibility for their ads on TOS positions, boosting brand presence and shopper engagement. This self-service feature offers flexibility and […]
For many sellers, resolving listing violations through Amazon’s traditional channels can feel like an uphill battle. This problem can directly affect a seller’s revenue – especially when listings are temporarily suspended. But there’s a new solution on the horizon: Amazon has introduced a Seller Challenge benefit that provides eligible sellers with a formal way to […]
If you’ve ever thought about selling online, chances are the words “Amazon” and “Walmart” have crossed your mind. These two giants offer sellers huge opportunities, but the platforms they offer, Amazon Seller Central and Walmart Seller Center, work a little differently. And choosing the right one can make a big difference for your business. Think […]
There’s a rhythm to running an Amazon business – one that hums along beautifully when your inventory is steady, orders are on time, and customers get exactly what they expected. But let’s be honest: managing inventory and fulfilling orders can sometimes feel like juggling with fire. One missed restock alert or delayed shipment, and suddenly […]
In today’s digital marketplace, standing out isn’t just about having great products, it’s about creating a place where your brand truly comes to life. That’s where an Amazon Store comes in. Amazon offers brands a powerful way to showcase who they are and what they sell through a custom web address. Think of it as […]
Enrolling in Brand Registry is straightforward if you meet the requirements. Here’s a step-by-step guide. Ensure You Have a Registered TrademarkBefore enrolling, make sure your brand has an active trademark in the country where you’re registering. Amazon requires a registered trademark for eligibility. Create an Amazon Brand Registry AccountLog in to Amazon Brand Registry with […]
If you’re selling on Amazon, you’ve probably heard about the Brand Registry. It’s one of the most powerful tools Amazon offers to protect your brand and build customer trust. But here’s the catch, you need a registered trademark to get in. So how does it all work? Let’s break it down step by step. What […]
If you sell on Amazon or even just shop there regularly, you’ve probably noticed the “Verified Purchase” label on some product reviews. But what does it actually mean, and why should it matter to your business or buying decisions? Let’s break it down. A Verified Purchase review is left by a customer who actually bought […]
If you’ve ever noticed certain products sitting right at the top of Amazon search results with a little “Sponsored” tag, you’ve already seen Amazon Sponsored Products in action. They’re one of the easiest and most effective ways to get your products in front of shoppers who are ready to buy. Let’s keep it simple and […]