Google Ads works to keep the advertising ecosystem safe, using Gemini to detect and block bad actors. But even with advanced systems in place, legitimate advertisers have sometimes been caught in the crossfire, either due to unintentional policy violations or detection errors. When that happens, it can disrupt campaigns, stall sales, and create unnecessary frustration. […]
Google rolled out a new update that changes how search ads are labeled, aiming to boost transparency and give users more control. Text ads are now grouped under a single “Sponsored results” label, which remains visible even as users scroll. Additionally, a “Hide sponsored results” option allows users to collapse the entire ad block with […]
Amazon’s Fall Prime Day – set for Oct. 7-8 – is a major retail event that floods the platform with traffic, steals attention across the web, and can crush the performance of sellers who rely on Google alone. If you’re not on Amazon, this can feel like a frustrating time. Traffic dips. Conversion rates drop. […]
Creating high-quality, on-brand assets can be time-consuming, but Google’s Asset Studio is here to help. With the power of Google AI, it streamlines the entire creative process – from designing and reviewing to sharing assets quickly. Users can control the look of their creatives, preview ads across multiple channels, and get feedback fast, all in time for […]
Google is rolling out its AI Mode to the Chrome browser, introducing an advanced, AI-powered way to search and explore the web. Whether you’re browsing a webpage or diving into a topic, AI Mode is set to enhance your Chrome experience by making it easier to ask questions and discover more, right from the address […]
Selling custom products online can feel tricky, especially on platforms like Google Shopping, where standard product data is the norm. But the good news is, you can sell custom items on Google Shopping if you follow the right steps. Here’s a complete guide to get your made-to-order or personalized products in front of the right […]
If digital advertising campaigns were a kitchen, search terms would be your fresh ingredients, and negative keywords would be the spices you carefully leave out. In the wrong combination, you get a dish no one wants to eat. In the right combination, magic. When looking at ways to increase performance in an AdWords campaign, whether […]
If your business has a mobile app, one of the smartest ways to promote it is through a Google Mobile App Ad. This ad type helps you reach users on their phones and tablets across Google’s massive network, from Google Play and YouTube to Gmail, mobile news sites, blogs, and even within other apps. How […]
When it comes to Google Ads, the success of your campaigns depends heavily on one core detail: your keywords. But it’s not just about what keywords you choose—it’s how you match them. Understanding Google’s keyword match types is essential for controlling your traffic, managing your spend, and ensuring your ads are reaching the right audience […]
Meta descriptions may feel like a small detail in the world of SEO, but they can have a big influence on how your pages perform in search. Think of them as the quick elevator pitch for your content. At just 115–160 characters long, a good meta description gives search engines and people a snapshot of […]
When you’re running a Google Ads campaign, the term “assets” comes up frequently, but what does it really mean? In Google Ads, assets are the building blocks of your ads. They include elements like text, images, videos, and call-to-action buttons that work together to deliver your message across Google’s platforms, from search results to the […]
When you’re running Google Ads, there’s a lot to juggle: budgets, targeting, copywriting, conversions. But here’s a sneaky little culprit that can quietly eat away at your performance: duplicate keywords. At first glance, duplicates don’t sound so bad. More coverage, right? But in reality, they create internal competition, drive up your costs, and clutter your […]