If there’s one Google Ads lever that quietly drives impact, it’s negative keywords. They don’t get the same attention as bidding strategies or flashy AI updates, but when it comes to performance, they’re doing a lot of the heavy lifting behind the scenes. At their core, negative keywords tell Google when your ads should not […]
When you’re putting your products out into the world, it helps to know exactly which stage you’re stepping onto. A comparison shopping engine (CSE) and a marketplace might look similar from a distance – two bustling places where your products can catch the eye of wandering shoppers – but the way they work, the way […]
The digital advertising landscape is growing increasingly intricate, and the demand to deliver tangible results is higher than ever. To assist advertisers in unlocking valuable insights and boosting campaign performance, Google has introduced two new AI-powered tools: Ads Advisor and Analytics Advisor. Built on the latest Gemini models, these tools are rolling out to all […]
Google Ads works to keep the advertising ecosystem safe, using Gemini to detect and block bad actors. But even with advanced systems in place, legitimate advertisers have sometimes been caught in the crossfire, either due to unintentional policy violations or detection errors. When that happens, it can disrupt campaigns, stall sales, and create unnecessary frustration. […]
Every year, Google Search reshapes the way people explore the world, and the way businesses show up in it. But 2025 feels different. This year, Google stepped fully into a new era of Search, one where discovery flows effortlessly into decisions, and where Google AI works behind the scenes to help your business find, engage, […]
Google rolled out a new update that changes how search ads are labeled, aiming to boost transparency and give users more control. Text ads are now grouped under a single “Sponsored results” label, which remains visible even as users scroll. Additionally, a “Hide sponsored results” option allows users to collapse the entire ad block with […]
Amazon’s Fall Prime Day – set for Oct. 7-8 – is a major retail event that floods the platform with traffic, steals attention across the web, and can crush the performance of sellers who rely on Google alone. If you’re not on Amazon, this can feel like a frustrating time. Traffic dips. Conversion rates drop. […]
Creating high-quality, on-brand assets can be time-consuming, but Google’s Asset Studio is here to help. With the power of Google AI, it streamlines the entire creative process – from designing and reviewing to sharing assets quickly. Users can control the look of their creatives, preview ads across multiple channels, and get feedback fast, all in time for […]
Google is rolling out its AI Mode to the Chrome browser, introducing an advanced, AI-powered way to search and explore the web. Whether you’re browsing a webpage or diving into a topic, AI Mode is set to enhance your Chrome experience by making it easier to ask questions and discover more, right from the address […]
Selling custom products online can feel tricky, especially on platforms like Google Shopping, where standard product data is the norm. But the good news is, you can sell custom items on Google Shopping if you follow the right steps. Here’s a complete guide to get your made-to-order or personalized products in front of the right […]
Looking for ways to target your Google Ads campaigns to your ideal customer? One targeting option that often goes unnoticed in the Google Ads interface is income-based targeting, specifically the ability to target users by the average household income of geographic locations. This method allows advertisers to prioritize or exclude areas based on income tiers, […]
If digital advertising campaigns were a kitchen, search terms would be your fresh ingredients, and negative keywords would be the spices you carefully leave out. In the wrong combination, you get a dish no one wants to eat. In the right combination, magic. When looking at ways to increase performance in an AdWords campaign, whether […]