If digital advertising campaigns were a kitchen, search terms would be your fresh ingredients, and negative keywords would be the spices you carefully leave out. In the wrong combination, you get a dish no one wants to eat. In the right combination, magic. When looking at ways to increase performance in an AdWords campaign, whether […]
When it comes to Google Ads, the success of your campaigns depends heavily on one core detail: your keywords. But it’s not just about what keywords you choose—it’s how you match them. Understanding Google’s keyword match types is essential for controlling your traffic, managing your spend, and ensuring your ads are reaching the right audience […]
At the top of the Google SERP, you’ll see image ads featuring specific products. These are Google Shopping Ads.
If you have questions about your Google Ad spend, don’t worry – you’re not alone. This is actually a common question in the digital marketing community.
Google Ads Quality Score (QS) is an estimate of the overall quality of your ads, keywords, and landing pages, and how relevant they are to a potential customer.