If running an e-commerce store feels like juggling, KPIs are the spotlight that tells you which balls are worth keeping in the air. Without them, you’re just tossing things around in the dark, hoping something will stick. With them, you’re making decisions with precision, clarity, and confidence. What is a KPI? A Key Performance Indicator […]
If you’ve ever run a PPC (pay-per-click) campaign, you’ve probably bumped into the term CPC and maybe even pretended you fully understood it while frantically Googling later. Don’t worry, we’ve all been there. Let’s break it down in plain English. What is CPC? CPC stands for Cost-per-Click, quite literally, the price tag on each click […]
If you want to know how well your ads are really connecting with your audience, Click-Through Rate (CTR) is where you start. What is CTR? Simply put, CTR measures the percentage of people who click your ad after seeing it. It’s a straightforward way to see how relevant and compelling your ad is to the […]
If digital advertising campaigns were a kitchen, search terms would be your fresh ingredients, and negative keywords would be the spices you carefully leave out. In the wrong combination, you get a dish no one wants to eat. In the right combination, magic. When looking at ways to increase performance in an AdWords campaign, whether […]
In the world of digital marketing, understanding how your ads are performing is key to running a successful campaign. One of the most common – and important – metrics you’ll encounter is the impression. But what exactly does that mean? Let’s break it down. In simple terms, an impression occurs every time your ad is […]