Amazon is transforming its advertising ecosystem to simplify and democratize full-funnel marketing. Announced at unBoxed, the new unified Campaign Manager consolidates Amazon DSP and Ads Console into one intuitive platform, complemented by AI tools that generate creatives, build campaigns, recommend targeting, and interpret Amazon Marketing Cloud data – all via natural language. This redesign aims […]
As the digital landscape evolves, understanding the full impact of your advertising efforts is more important than ever. With the launch of Amazon’s Omnichannel Metrics (OCM), brands can now gain deeper insights into how their Amazon Ads are influencing offline sales and shaping the customer journey across multiple touchpoints. What is Omnichannel Metrics? Omnichannel Metrics […]
Google rolled out a new update that changes how search ads are labeled, aiming to boost transparency and give users more control. Text ads are now grouped under a single “Sponsored results” label, which remains visible even as users scroll. Additionally, a “Hide sponsored results” option allows users to collapse the entire ad block with […]
The holiday season is the biggest opportunity of the year for Amazon sellers. From Black Friday and Cyber Monday to the weeks leading up to Christmas, traffic and demand spike dramatically. But success during this period isn’t just about having products in stock, it’s about preparation, strategy, and execution. Here’s how to make the most […]
Fall Prime Day (Oct 7–8) is Amazon’s final major sales event before the holidays – and your chance to boost visibility, drive conversions, and win new customers ahead of Black Friday. Optimize Your Listings Now A strong product page can make or break your results. Ensure your listings are: SEO-optimized with high-traffic and long-tail keywords […]
Return on Advertising Spend (ROAS) is the amount of revenue a company receives for every dollar spent on an advertising source. This is a gauge of the effectiveness of online advertising campaigns. The higher your return, the more effective the ad source. To calculate return on ad spend, use this formula: ROAS = (Revenue derived from ad […]
Return on Investment, or ROI, is the ratio for determining profitability. This lets businesses determine how much profit they are receiving (or how much cost they are saving) for a given investment. Functions vary depending on factors specific to the business, but the basic formula is: ROI=(Gains-Costs)/Costs ×100 For example, you loan a friend $50. If he […]
Running promotions on Amazon isn’t just about lowering prices, it’s about creating momentum for your products, driving visibility, and ultimately winning more customers. Luckily, Amazon Seller Central makes it straightforward to set up promotions, but knowing the right approach can make all the difference. Let’s walk through how to offer a promotion in Seller Central, […]
If running an e-commerce store feels like juggling, KPIs are the spotlight that tells you which balls are worth keeping in the air. Without them, you’re just tossing things around in the dark, hoping something will stick. With them, you’re making decisions with precision, clarity, and confidence. What is a KPI? A Key Performance Indicator […]
If you’ve ever run a PPC (pay-per-click) campaign, you’ve probably bumped into the term CPC and maybe even pretended you fully understood it while frantically Googling later. Don’t worry, we’ve all been there. Let’s break it down in plain English. What is CPC? CPC stands for Cost-per-Click, quite literally, the price tag on each click […]
If you want to know how well your ads are really connecting with your audience, Click-Through Rate (CTR) is where you start. What is CTR? Simply put, CTR measures the percentage of people who click your ad after seeing it. It’s a straightforward way to see how relevant and compelling your ad is to the […]
If digital advertising campaigns were a kitchen, search terms would be your fresh ingredients, and negative keywords would be the spices you carefully leave out. In the wrong combination, you get a dish no one wants to eat. In the right combination, magic. When looking at ways to increase performance in an AdWords campaign, whether […]