Sellers can now create exclusive, limited-time deals for business buyers through Amazon Business Deals. Amazon says there are no additional fees, and the deals can reach more than 11 million registered business organizations globally.
How Amazon Business Deals Work
Sellers can run business-to-business (B2B) discounts for any duration from one hour to 30 days. There are two promotion types:
- Fixed Price: set a specific deal price
- Percent Off: discount the listing by a set percentage
During major shopping events like Prime Big Deal Days and Black Friday, deals may get extra visibility through dedicated email and push notification campaigns. Deal placements also bring additional traffic to the products they feature.
Eligibility Requirements
Requirement | Amazon Guidance |
|---|---|
Star rating | 3.5 or higher |
Condition | New |
Minimum discount, regular deals | At least 10% off |
Minimum discount, High Velocity Event deals | At least 15% off |
High Velocity Event deals include Prime Big Deal Days, Black Friday, and Cyber Monday.
Where Amazon Business Deals Are Available
Amazon Business Deals run in ten marketplaces:
- US
- Canada
- UK
- Germany
- France
- Italy
- Spain
- Japan
- Mexico
- Australia
Business Deals give sellers a fee-free way to reach B2B buyers, with the most upside during peak events like Black Friday and Cyber Monday. Sellers planning Q4 promotions should check which ASINs meet the rating, condition, and discount thresholds before building their deal calendar.
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