If running an e-commerce store feels like juggling, KPIs are the spotlight that tells you which balls are worth keeping in the air. Without them, you’re just tossing things around in the dark, hoping something will stick. With them, you’re making decisions with precision, clarity, and confidence. What is a KPI? A Key Performance Indicator […]
If you’ve ever run a PPC (pay-per-click) campaign, you’ve probably bumped into the term CPC and maybe even pretended you fully understood it while frantically Googling later. Don’t worry, we’ve all been there. Let’s break it down in plain English. What is CPC? CPC stands for Cost-per-Click, quite literally, the price tag on each click […]
If you want to know how well your ads are really connecting with your audience, Click-Through Rate (CTR) is where you start. What is CTR? Simply put, CTR measures the percentage of people who click your ad after seeing it. It’s a straightforward way to see how relevant and compelling your ad is to the […]
If digital advertising campaigns were a kitchen, search terms would be your fresh ingredients, and negative keywords would be the spices you carefully leave out. In the wrong combination, you get a dish no one wants to eat. In the right combination, magic. When looking at ways to increase performance in an AdWords campaign, whether […]
When it comes to Google Ads, the success of your campaigns depends heavily on one core detail: your keywords. But it’s not just about what keywords you choose—it’s how you match them. Understanding Google’s keyword match types is essential for controlling your traffic, managing your spend, and ensuring your ads are reaching the right audience […]
Amazon Coupons are digital discounts that allow shoppers to save money with a single click, and give sellers a powerful tool to boost sales, improve visibility, and attract new customers. They appear as green tags on search results and product detail pages, making your listing stand out. Customers simply “clip” the coupon, and the discount […]
Amazon SEO stands for Search Engine Optimization on Amazon. It’s the process of optimizing your product listings so they rank higher in Amazon’s search results. Why does this matter? Because more visibility means more clicks. More clicks mean more sales. Unlike Google, Amazon’s algorithm – currently known as A9 – doesn’t just care about what’s […]
Log in to Amazon Seller CentralGo to: https://sellercentral.amazon.com and sign in with your credentials. Hover Over “Inventory” in the Top MenuOnce logged in, navigate to the main menu bar. Hover over or click on “Inventory” to open a dropdown. Click “Inventory Planning”From the dropdown, select “Inventory Planning.” This will take you to your inventory performance […]
If you’re selling on Amazon through the Fulfillment by Amazon (FBA) program, managing your inventory isn’t just good business, it directly affects your ability to grow. One key metric Amazon uses to evaluate how well you’re doing this is the Inventory Performance Index (IPI) score. But what exactly is the IPI score? How is it […]
In the world of digital marketing, understanding how your ads are performing is key to running a successful campaign. One of the most common – and important – metrics you’ll encounter is the impression. But what exactly does that mean? Let’s break it down. In simple terms, an impression occurs every time your ad is […]