An image alt tag, short for alternative text tag, is a short written description that explains what an image shows on a webpage. While it may seem like a small detail, alt tags play a big role in how your website performs – both for users and for search engines. An image alt tag provides […]
Your product title on Amazon is one of the most important factors for both search visibility and click-through rates. A well-optimized title helps your product appear in relevant searches and gives shoppers the confidence to click and buy. Here’s a step-by-step guide to crafting Amazon titles that perform. Understand Amazon’s Title Guidelines Before optimizing, make […]
Success on Amazon doesn’t just depend on having a great product, it also relies on how well your listings are optimized for Amazon’s search engine. Known as A9, Amazon’s search algorithm determines which products show up when customers search for items. By applying the right search engine optimization (SEO) techniques, you can improve visibility, attract […]
With millions of products competing on Amazon, Amazon listing optimization is essential for improving visibility and driving consistent sales. Every part of your listing plays a role in how your product ranks and converts. Use Relevant Amazon SEO Keywords Strong Amazon SEO starts with keyword research. Include relevant search terms in your product title, bullet […]
If you’ve been around digital marketing circles for even a short time, you’ve probably heard the term long tail keyword tossed around. But what does it really mean, and why should it matter to you? Let’s break it down in a simple way. A long tail keyword is just a more specific search phrase, usually […]
Writing effective image alt tags is all about balance, you want them to be descriptive enough for accessibility and SEO, but natural enough to avoid keyword stuffing or redundancy. Below are examples of good and bad alt tags to help guide your approach. Example 1: Product Image Good Alt Tag:“Red women’s running shoes with white […]
At times, the relationship between organic SEO and Google PPC search ads has been misunderstood. In reality, the organic relevance of your landing page can have a direct impact on the performance of your paid search campaigns. Let’s break down why this is important and how optimizing your landing pages can strengthen your PPC efforts. […]
When it comes to selling on Amazon, your product description and bullet points aren’t just words on a page, they’re your digital storefront. They’re what guide shoppers through your listing, highlight why your product matters, and ultimately convince them to click “Add to Cart.” In fact, strong descriptions and bullet points can be the difference […]