AI isn’t coming for digital advertising; it is already here. In 2026, AI is no longer something you test or layer in. It has become the foundation of how modern ad campaigns are built, launched, and scaled. This shift has made advertising more powerful and efficient, and it is forcing marketers to adapt. AI-first advertising […]
The digital advertising landscape is growing increasingly intricate, and the demand to deliver tangible results is higher than ever. To assist advertisers in unlocking valuable insights and boosting campaign performance, Google has introduced two new AI-powered tools: Ads Advisor and Analytics Advisor. Built on the latest Gemini models, these tools are rolling out to all […]
If you’ve ever found yourself juggling campaign spreadsheets, chasing stray audience segments, or whispering quiet pleas to your analytics dashboard, Amazon Ads just dropped something that feels a bit like finding an extra hour in your day. It’s called Ads Agent, and it’s an AI partner designed to sit beside you (not above you) as […]
Every year, Google Search reshapes the way people explore the world, and the way businesses show up in it. But 2025 feels different. This year, Google stepped fully into a new era of Search, one where discovery flows effortlessly into decisions, and where Google AI works behind the scenes to help your business find, engage, […]
Creating high-quality, on-brand assets can be time-consuming, but Google’s Asset Studio is here to help. With the power of Google AI, it streamlines the entire creative process – from designing and reviewing to sharing assets quickly. Users can control the look of their creatives, preview ads across multiple channels, and get feedback fast, all in time for […]
Google is rolling out its AI Mode to the Chrome browser, introducing an advanced, AI-powered way to search and explore the web. Whether you’re browsing a webpage or diving into a topic, AI Mode is set to enhance your Chrome experience by making it easier to ask questions and discover more, right from the address […]
Amazon has launched a new AI-driven assistant designed to support sellers on its platform, enhancing how they manage and grow their businesses. The upgraded Seller Assistant aims to streamline a variety of tasks, freeing up sellers to focus on more strategic aspects of their business. According to Amazon, the tool can handle everything from routine […]
Amazon is redefining e-commerce with advanced AI tools that elevate product discovery and optimize listings. Amazon Cosmo and Rufus are reshaping how shoppers explore, compare, and purchase, as well as how sellers strategize content to win visibility. What Is Rufus? Rufus is Amazon’s generative AI chatbot, seamlessly integrated into both the Amazon Shopping app and desktop experience. […]