Google Ads Quality Score (QS) is an estimate of the overall quality of your ads, keywords, and landing pages, and how relevant they are to a potential customer. QS is based on a 1 to 10 scale, and the higher it is, the more relevant your ad, landing page, and keyword are to each other.
Scores are assigned at the keyword level, with each QS based on three components – expected clickthrough rate, ad relevance, and landing page experience.
How to Check Your Ads Quality Score
Once logged into your account, you should see the QS on the keywords tab. If you can’t see the QS column on your keywords tab, follow the steps below.
- On the keywords tab, click columns.
- Under attributes, add score to your set of columns.
- Click the apply button.