Amazon offers a great opportunity for sellers to showcase their brand and increase sales. An Amazon Brand Store is a custom solution for sellers and vendors to provide their customers a unique online shopping experience.
An Amazon Store allows customers to view a collection of a brand’s products on a custom Amazon URL. Using this free do-it-yourself service, you can create single or multi-page stores that support rich media and promotional product content.
By creating an Amazon Store, you can showcase your brand and whatever products you choose, leading to a variety of additional benefits.
- Improve Brand Awareness: An Amazon Store is a page for customers to shop and for you to increase awareness of your brand.
- Images & Video: Images of products and videos of them in action illustrate your brand’s story and help build a relationship with customers.
- Easy-to-use Templates: There are various Brand Store templates available with features you can adjust for a truly custom layout and design.
- Additional Promotions: Drive more traffic to your store with built-in social media sharing buttons and extensions like Headline Search Ads.
- Product Assortment: With a Brand Store, you can choose an assortment of products with multimedia content or use dynamic widgets to auto-populate. Dynamic widgets promote various displays based on individual shopper data, and when new products are added to your store, the widgets update automatically.
An Amazon Brand Store is an excellent addition for brand owners looking to build brand awareness and provide a personalized shopping experience.