If you’ve ever noticed certain products sitting right at the top of Amazon search results with a little “Sponsored” tag, you’ve already seen Amazon Sponsored Products in action. They’re one of the easiest and most effective ways to get your products in front of shoppers who are ready to buy.
Let’s keep it simple and walk through what they are and how they work.
What Exactly Are Sponsored Products?
Amazon Sponsored Products are pay-per-click ads, or PPC ads.
This means you only pay when someone clicks on your ad.
These ads appear:
- At the top, alongside, or below search results on desktop
- Below the search results on mobile
- Even on product detail pages
Sponsored Products help boost product visibility right where customers are already searching. The catch? Your product must be Buy Box eligible to run these ads.
How Do Sponsored Products Work?
Think of Sponsored Products as a mini bidding system. You set your bids, and Amazon determines where your ads appear based on your bid and how relevant your product is to the shopper.
You can choose between two targeting options:
1. Manual Targeting
You pick the keywords you want your ads to show up for. You also set the bid amount for each keyword.
Use this if you:
- Want more control
- Know what your customers are searching for
- Want to test specific keywords
2. Automatic Targeting
Amazon chooses the keywords and bids for you based on your listing.
Use this if you:
- Are new to advertising
- Want simple setup
- Don’t know which keywords to target yet
Many sellers use both options together to get the best results.
Why Sponsored Products Matter
Sponsored Products can help you:
- Show up higher in Amazon search
- Get more clicks and more sales
- Launch new products faster
- Stay competitive, especially during busy events like Amazon Prime Day
They’re one of the easiest entry points into Amazon advertising, and one of the most effective.
If you want your products to be seen on Amazon, Sponsored Products are one of the best tools you can use. They’re simple, flexible, and designed to get your listings in front of the right shoppers at the right time.
And with Prime Day and holiday shopping always on the horizon, now is a great time to start using them.
If you’d like help setting up your first campaign or improving your product listing before you advertise, TryAds is here and happy to help!