The digital advertising landscape is growing increasingly intricate, and the demand to deliver tangible results is higher than ever. To assist advertisers in unlocking valuable insights and boosting campaign performance, Google has introduced two new AI-powered tools: Ads Advisor and Analytics Advisor. Built on the latest Gemini models, these tools are rolling out to all English-language users on Google Ads and Google Analytics, with a global release planned for December.
Ads Advisor: AI Assistant for Campaign Optimization
Ads Advisor is an AI-driven assistant designed to help you manage your campaigns seamlessly within Google Ads. It learns from your interactions and helps you take proactive steps to improve campaign performance.
Maximize Performance with Minimal Effort
If you’re running a Performance Max campaign, Ads Advisor can suggest personalized optimizations to help you meet your goals. For example, if you’re preparing for a seasonal event, you can ask, “How can I optimize my campaign for this?” and Ads Advisor may recommend actions like adding sitelink extensions. With your approval, it can apply these changes instantly, saving you time and effort.
Generate Campaign Assets and Keywords
Ads Advisor serves as a powerful creative tool that can help you generate fresh, high-performing campaign assets. You can ask it to:
- Generate new keywords and assets for your Search and Performance Max campaigns based on your website’s content and current performance.
- Brainstorm campaign ideas or craft compelling headlines and descriptions for promotions, ensuring your creative materials resonate with your audience.
Get Personalized Performance Insights
The more you interact with Ads Advisor, the better it understands your business needs. As it continuously learns from your activities, it offers tailored, real-time insights and recommendations based on your past performance and goals. For example, you can ask, “How is my campaign performing?” Ads Advisor will help diagnose issues and recommend next steps to improve performance.
Fix Issues and Resolve Disapprovals
Ad disapprovals can halt a campaign’s progress. Ads Advisor helps you diagnose policy issues quickly by providing clear answers. You can ask, “Why were my ads disapproved?” and it will identify the problem and even suggest solutions, like editing an ad’s URL, for you to approve.
Analytics Advisor: Unlocking Data Insights
Analytics Advisor is your in-product data assistant in Google Analytics, designed to provide actionable insights and support better decision-making. Whether you’re using Google Analytics Standard or Analytics 360, this tool makes it easier to analyze your data and gain valuable insights.
Get Quick Insights and Understand Performance
Analytics Advisor offers instant insights into your data, helping you make sense of your website’s performance. Whether you ask, “How is my site doing?” or inquire about user behavior over the past 30 days, it provides visualized data and tailored reports to give you a quick overview of key metrics.
Dig Deeper into Performance Changes
With its conversational interface, Analytics Advisor makes it easier to investigate performance shifts without manually digging through reports. If you notice a spike in active users, you can ask, “Why did my active users increase on Nov.16?” The tool will perform a detailed analysis, identifying key drivers behind the change and offering insights into the factors that impacted your business outcomes.
Turn Insights into Action
Analytics Advisor not only provides insights but also helps you take action by offering specific, growth-oriented recommendations. After identifying the key drivers behind your performance, you can ask, “How can I convert the traffic from Nov. 16 into valuable users?” The tool will recommend strategies that align with your business goals, helping you capitalize on opportunities.
Ads Advisor and Analytics Advisor: Your Digital Marketing Assistants
Whether you’re managing campaigns during the busy holiday season or striving to maintain strong performance year-round, Ads Advisor and Analytics Advisor provide real-time support, actionable insights, and AI-driven recommendations to improve results. Both tools will be available in December for all Google Ads and Google Analytics users.