Google Search, Reimagined: A New Era of Discovery and Decision-Making

Every year, Google Search reshapes the way people explore the world, and the way businesses show up in it. But 2025 feels different. This year, Google stepped fully into a new era of Search, one where discovery flows effortlessly into decisions, and where Google AI works behind the scenes to help your business find, engage, and convert your next best customer, often in a single click.

From fresh formats to smarter optimization, here’s how Google evolved Search to help you grow, adapt, and stay brilliantly relevant.

Meet the Next Wave of AI-Powered Ad Experiences

Google iconSearchers aren’t just typing queries anymore, they’re looking for guidance, clarity, and confidence. With new AI-led formats, you can be right there in those pivotal moments.

Ads in AI Overviews: Bridging Discovery and Decision

Last year, Google brought Ads into AI Overviews in the U.S. This year, Google expanded to desktop and more countries across the globe. By weaving ads directly into rich, helpful AI responses, your brand can show up with authority, guiding customers when they’re exploring options and ready to learn. It’s expertise delivered exactly when they need it.

AI Mode: Connecting in Deeper Search Moments

Google Search questions are getting more complex, and with AI Mode testing underway in the U.S., advertisers now have access to moments we’ve never captured before. When relevant, your ads may appear below or blended into AI Mode responses, helping you engage people during deeper, more conversational queries. These are new frontiers of intent, now open for your brand.

When Performance Needs Power: AI in a Single Click

If there’s one thing every advertiser craves, it’s impact. And impact becomes a whole lot easier when AI can elevate every step of your campaign.

AI Max for Search: Your New Performance Engine

AI Max is quickly becoming the fastest-growing AI-powered Search ads product, and for good reason. With a full suite of targeting, creative, and relevance-boosting capabilities, AI Max helps your campaigns reach new audiences with precision and scale.

More Control, More Creativity

This year, Google introduced AI Max experiments and expanded the text guidelines beta (rolling out to all advertisers in Q1). Google has also begun launching text customization across all languages and verticals, empowering you to keep creative control while letting AI amplify what’s possible.