Google Ads works to keep the advertising ecosystem safe, using Gemini to detect and block bad actors. But even with advanced systems in place, legitimate advertisers have sometimes been caught in the crossfire, either due to unintentional policy violations or detection errors. When that happens, it can disrupt campaigns, stall sales, and create unnecessary frustration.
Over the past several months, Google invested in making this experience better. Listening closely to advertiser feedback, Google introduced improvements that make policies clearer, detection more precise, and the review process faster and more effective.
What’s New?
Google rolled out several upgrades designed to significantly reduce mistaken suspensions and improve outcomes for advertisers:
- Clearer policies: Policy language has been refined to reduce confusion and help advertisers understand requirements before issues arise.
- Enhanced AI precision: New applications of Gemini now allow detection systems to identify policy violations more accurately, catching harmful behavior while avoiding unnecessary suspensions.
- Streamlined reviews and appeals: Advertisers now benefit from more efficient human and AI-powered review processes, ensuring faster turnaround times when suspensions occur.
The Results
These changes are already making a meaningful impact:
- Incorrect account suspensions reduced by over 80%
- Appeals resolved 70% faster
- 99% of advertiser appeals now completed within 24 hours
These improvements represent a step forward in protecting both the integrity of the platform and the businesses that rely on it.
For a deeper look at these updates, check out the video from Google Ads Liaison Ginny Marvin.