If you’ve ever been browsing a website, watching a video, checking Gmail, or using an app and noticed an ad that catches your eye, chances are it was a Google Display Ad. These ads are most often image ads or rich media ads designed to capture attention and promote your business in visually engaging ways. […]
If you’ve ever opened up your Google Analytics dashboard, you’ve probably noticed a line called Direct Traffic. At first glance, it seems obvious: that must be people typing your web address into their browser or clicking a bookmark. That’s only partly true. Direct traffic is more like a big catch basin for any visit that […]
When managing a product feed in Google Merchant Center, few attributes are as important as the GTIN. Alongside brand and MPN, the GTIN is one of Google’s core product identifiers, helping match your products accurately to relevant shopper searches. If your GTIN data is missing or incorrect, it can lead to feed errors, reduced visibility, […]
Many believe success in Google Ads is all about the budget. Spend more, win more, right? Wrong. The real secret to campaign success is in the keywords. They’re the bridge between what you’re offering and the people actively searching for it. Choose the right ones, and your ads feel like they showed up at just […]
One of the sneakiest mistakes that we see in Google Ads is the use of duplicate keywords. On the surface, it feels harmless. After all, Ads lets you use the same keyword across different campaigns or ad groups. But here’s the catch: doing so often works against you. When duplicate keywords are in play, your […]
Assisted conversions in Google Analytics help marketers understand the full customer journey by showing which marketing channels contributed to a conversion without being the final touchpoint. Not every user converts on their first interaction with a brand, and assisted conversions capture the value of those earlier interactions that influence a user’s decision over time. In […]
If you’ve been running Google Ads for a while, you’ve probably noticed things are evolving – quickly. Automation is no longer the future; it’s the present. And nowhere is that more evident than in Google’s Performance Max campaigns. But what exactly is a Performance Max campaign, and why is everyone talking about it? A Performance […]
Running a Google Ads search campaign can feel a little like hosting a dinner party. You want the right people to show up, you want them to feel welcome and, if all goes well, you want them to leave saying, “That was exactly what I needed.” But just like planning a great gathering, building a […]
If you’re running Google Shopping ads and not using promotions, you’re leaving clicks and conversions on the table. Google Merchant Center promotions allow you to showcase special offers like discounts, free shipping, or gifts directly within your product listings. These offers appear right where shoppers are comparing prices, which makes them incredibly effective at increasing […]
If you’ve ever uploaded a product feed to Google Merchant Center and been greeted with the warning “Invalid value: color,” you know how frustrating it can feel. The good news? This error is actually very fixable once you understand what Google is looking for – and what it won’t accept. Let’s break it down so […]
If you’ve ever wondered why one ad appears at the top of Google’s search results while another shows further down the page, the answer lies in a crucial metric called Ad Rank. Ad Rank is the backbone of Google’s paid search system. It determines where your ad appears on the results page and how much […]