Running a Google Ads search campaign can feel a little like hosting a dinner party. You want the right people to show up, you want them to feel welcome and, if all goes well, you want them to leave saying, “That was exactly what I needed.” But just like planning a great gathering, building a […]
If you’ve ever uploaded a product feed to Google Merchant Center and been greeted with the warning “Invalid value: color,” you know how frustrating it can feel. The good news? This error is actually very fixable once you understand what Google is looking for – and what it won’t accept. Let’s break it down so […]
If you’ve ever wondered why one ad appears at the top of Google’s search results while another shows further down the page, the answer lies in a crucial metric called Ad Rank. Ad Rank is the backbone of Google’s paid search system. It determines where your ad appears on the results page and how much […]