If your business has a mobile app, one of the smartest ways to promote it is through a Google Mobile App Ad. This ad type helps you reach users on their phones and tablets across Google’s massive network, from Google Play and YouTube to Gmail, mobile news sites, blogs, and even within other apps. How […]
When it comes to Google Ads, the success of your campaigns depends heavily on one core detail: your keywords. But it’s not just about what keywords you choose—it’s how you match them. Understanding Google’s keyword match types is essential for controlling your traffic, managing your spend, and ensuring your ads are reaching the right audience […]
Meta descriptions may feel like a small detail in the world of SEO, but they can have a big influence on how your pages perform in search. Think of them as the quick elevator pitch for your content. At just 115–160 characters long, a good meta description gives search engines and people a snapshot of […]
When you’re running a Google Ads campaign, the term “assets” comes up frequently, but what does it really mean? In Google Ads, assets are the building blocks of your ads. They include elements like text, images, videos, and call-to-action buttons that work together to deliver your message across Google’s platforms, from search results to the […]
When you’re running Google Ads, there’s a lot to juggle: budgets, targeting, copywriting, conversions. But here’s a sneaky little culprit that can quietly eat away at your performance: duplicate keywords. At first glance, duplicates don’t sound so bad. More coverage, right? But in reality, they create internal competition, drive up your costs, and clutter your […]
If you’ve been running campaigns in Google Ads for a little while, you’ve probably had that “wait, what?” moment. You log in, look at your spend, and see a number that’s higher than the daily budget you set. Did Google just ignore your instructions? Are you about to blow through your marketing funds? Don’t worry, […]
When someone searches for “plumber near me” or “electrician in my area,” there’s a good chance they’ll see a set of results sitting right at the top of the page, even above traditional search ads. That’s not a coincidence. It’s the power of Google Local Services Ads. This ad format is designed to help local […]
If you’ve ever set up a campaign in Google Ads, you’ve probably come across two major options: Search Ads and Display Ads. At first glance, they might seem like they do the same thing, get your business in front of people. But in reality, they work very differently, and knowing how each one operates can […]
When you search for a business on Google, you might notice updates, announcements, or special offers appearing directly in the search results. Those are Google Posts, small but powerful updates businesses can publish through their Google Business Profile. These posts act like mini social media updates that show up in Google Search and Google Maps, […]
Have you ever browsed a website, clicked on a product you liked, and then later saw an ad for that same product while scrolling through another site or watching a YouTube video? That’s not coincidence, it’s remarketing in action. Google Ads Remarketing is one of the most powerful tools digital marketers have for reconnecting with […]
If you’ve been thinking about running ads on Google but the whole thing feels a little … intimidating, you’re not alone. Google Ads is powerful, but it doesn’t have to be scary. With a few clear steps (and a cup of coffee), you can set up your account and start reaching the people who are […]
If you’ve ever watched a YouTube video and seen an ad play before, during, or after the content – you’ve already experienced a Google Video Ad in action. These ads are a powerful way for businesses to connect with audiences through storytelling, visuals, and motion, all while leveraging Google’s massive reach across YouTube, partner websites, […]