If you’ve been running campaigns in Google Ads for a little while, you’ve probably had that “wait, what?” moment. You log in, look at your spend, and see a number that’s higher than the daily budget you set. Did Google just ignore your instructions? Are you about to blow through your marketing funds? Don’t worry, […]
When someone searches for “plumber near me” or “electrician in my area,” there’s a good chance they’ll see a set of results sitting right at the top of the page, even above traditional search ads. That’s not a coincidence. It’s the power of Google Local Services Ads. This ad format is designed to help local […]
If you’ve ever set up a campaign in Google Ads, you’ve probably come across two major options: Search Ads and Display Ads. At first glance, they might seem like they do the same thing, get your business in front of people. But in reality, they work very differently, and knowing how each one operates can […]
When you search for a business on Google, you might notice updates, announcements, or special offers appearing directly in the search results. Those are Google Posts, small but powerful updates businesses can publish through their Google Business Profile. These posts act like mini social media updates that show up in Google Search and Google Maps, […]
Have you ever browsed a website, clicked on a product you liked, and then later saw an ad for that same product while scrolling through another site or watching a YouTube video? That’s not coincidence, it’s remarketing in action. Google Ads Remarketing is one of the most powerful tools digital marketers have for reconnecting with […]
If you’ve been thinking about running ads on Google but the whole thing feels a little … intimidating, you’re not alone. Google Ads is powerful, but it doesn’t have to be scary. With a few clear steps (and a cup of coffee), you can set up your account and start reaching the people who are […]
If you’ve ever watched a YouTube video and seen an ad play before, during, or after the content – you’ve already experienced a Google Video Ad in action. These ads are a powerful way for businesses to connect with audiences through storytelling, visuals, and motion, all while leveraging Google’s massive reach across YouTube, partner websites, […]
If you’ve ever been browsing a website, watching a video, checking Gmail, or using an app and noticed an ad that catches your eye, chances are it was a Google Display Ad. These ads are most often image ads or rich media ads designed to capture attention and promote your business in visually engaging ways. […]
If you’ve ever opened up your Google Analytics dashboard, you’ve probably noticed a line called Direct Traffic. At first glance, it seems obvious: that must be people typing your web address into their browser or clicking a bookmark. That’s only partly true. Direct traffic is more like a big catch basin for any visit that […]
Many believe success in Google Ads is all about the budget. Spend more, win more, right? Wrong. The real secret to campaign success is in the keywords. They’re the bridge between what you’re offering and the people actively searching for it. Choose the right ones, and your ads feel like they showed up at just […]
One of the sneakiest mistakes that we see in Google Ads is the use of duplicate keywords. On the surface, it feels harmless. After all, Ads lets you use the same keyword across different campaigns or ad groups. But here’s the catch: doing so often works against you. When duplicate keywords are in play, your […]
If you’ve been running Google Ads for a while, you’ve probably noticed things are evolving – quickly. Automation is no longer the future; it’s the present. And nowhere is that more evident than in Google’s Performance Max campaigns. But what exactly is a Performance Max campaign, and why is everyone talking about it? A Performance […]