To run Google Shopping ads, you must have a Google Ads account and a Google Merchant Center account. These two accounts must be linked together. It’s also recommended to have Google Analytics set up for tracking performance. Step 1: Sign in to Google Ads Log into your Google Ads account. Step 2: Create a New […]
Google rolled out a new update that changes how search ads are labeled, aiming to boost transparency and give users more control. Text ads are now grouped under a single “Sponsored results” label, which remains visible even as users scroll. Additionally, a “Hide sponsored results” option allows users to collapse the entire ad block with […]
Selling custom products online can feel tricky, especially on platforms like Google Shopping, where standard product data is the norm. But the good news is, you can sell custom items on Google Shopping if you follow the right steps. Here’s a complete guide to get your made-to-order or personalized products in front of the right […]
When managing a product feed in Google Merchant Center, few attributes are as important as the GTIN. Alongside brand and MPN, the GTIN is one of Google’s core product identifiers, helping match your products accurately to relevant shopper searches. If your GTIN data is missing or incorrect, it can lead to feed errors, reduced visibility, […]
If you’ve been running Google Ads for a while, you’ve probably noticed things are evolving – quickly. Automation is no longer the future; it’s the present. And nowhere is that more evident than in Google’s Performance Max campaigns. But what exactly is a Performance Max campaign, and why is everyone talking about it? A Performance […]
Product Listing Ads (PLAs) are a versatile and highly visual ad format that use the information in your existing Google Merchant Center product feed to automatically create and display ads. These ads showcase key product details such as an image, title, price, description, business name, and optional promotional messaging, giving shoppers immediate insight into what […]
If you’re running Google Shopping ads and not using promotions, you’re leaving clicks and conversions on the table. Google Merchant Center promotions allow you to showcase special offers like discounts, free shipping, or gifts directly within your product listings. These offers appear right where shoppers are comparing prices, which makes them incredibly effective at increasing […]
If you’ve ever uploaded a product feed to Google Merchant Center and been greeted with the warning “Invalid value: color,” you know how frustrating it can feel. The good news? This error is actually very fixable once you understand what Google is looking for – and what it won’t accept. Let’s break it down so […]
The [size] attribute might seem like a small detail, but in Google Merchant Center, it carries a lot of weight. When size data is missing, inconsistent, or formatted incorrectly, it can limit visibility, break variant logic, or lead to outright disapprovals. More importantly, size impacts how your products appear when shoppers filter by size, and […]