Meta Ads remain highly relevant in 2026 because they continue to dominate consumer attention at scale across Facebook, Instagram, and Reels. While shoppers may not always be actively searching for products, they spend significant time consuming content on Meta platforms, making them ideal environments for discovery. Most purchase journeys begin with passive exposure rather than […]
One of the biggest advantages of Meta advertising is choice. With multiple ad formats available across Facebook and Instagram, brands can tailor their message to match where their audience is, and what they’re ready to do next. Now that we know different platforms and placements drive different outcomes, let’s break down the main types of […]
Meta advertising is how brands show up where people already spend their time, scrolling, tapping, watching, and connecting. If your audience is on Facebook or Instagram (and let’s be honest, they are), Meta ads give you a powerful way to reach them with intention, precision, and measurable impact. At its core, Meta advertising refers to […]