Amazon is rolling out a new feature for advertisers on Prime Video, allowing them to serve location-based interactive ads to viewers. This new tool gives brands the ability to display a call-to-action within the video, prompting viewers to take immediate actions like “sign up now” or “send to phone.”
For instance, a local insurance company could encourage viewers to have a quote sent directly to their phone, tailored to their geographic location.
The real benefit of this feature is its focus on relevance. Brands with location-sensitive services (i.e.: car dealerships, restaurants, financial institutions, and insurance providers) can now ensure their ads are shown to viewers who are actually in the right area to access their offerings. This guarantees that the ads are seen by potential customers who can take action within their local community.
With over 300 million monthly ad-supported Prime Video viewers in the U.S., the platform is a key player in the advertising world. This new feature is part of Amazon’s broader strategy to provide more localized ad solutions, helping businesses target the right audience based on location and drive more meaningful consumer interactions.