At the top of the Google SERP, you’ll see image ads featuring specific products. These are Google Shopping Ads. This visual ad type displays when someone searches for your product, and includes a product title, a price, a brand or website name, and an image.
Google Shopping work similarly to Search Ads; however, with Google Shopping, your products are automatically targeted to relevant searches without the need for specific keywords. Advertisers set bids at the product group level and narrow targeting by organizing products into smaller sub-groups.
Shopping Ads refer to ads featuring a single product, as well as Showcase Shopping Ads, which display several related products. Shopping feeds are set up in Google Merchant Center, which contain details that Google uses to match your ad to a user’s search.
When products are uploaded into the Merchant Center, a Shopping campaign is created in Google Ads, where you will see products, manage bidding, view benchmarks, and overall performance.
There are 3 types of Shopping Ads.
- Product Shopping Ad: Ad for a single product based on data submitted to the Merchant Center.
- Showcase Shopping Ad: Ad created in Google Ads that shows a group of products. Shoppers can scroll through several of your products and click the one they’re interested in.
- Local Catalog Ad: Ad on the Google Display Network meant to drive traffic to your local store.
Some Shopping Ads can be shown across the web, including on Google Shopping, Google Search (next to search results and separate from text ads), Google Search Partner websites like YouTube and Image Search, and the Google Display Network.