As the digital landscape evolves, understanding the full impact of your advertising efforts is more important than ever. With the launch of Amazon’s Omnichannel Metrics (OCM), brands can now gain deeper insights into how their Amazon Ads are influencing offline sales and shaping the customer journey across multiple touchpoints.
What is Omnichannel Metrics?
Omnichannel Metrics (OCM) is an innovative tool that allows advertisers to measure the performance of their campaigns beyond Amazon’s own store, tracking the impact on offline sales. By combining Amazon Shopper Panel data with third-party signals, OCM gives you a comprehensive view of how your ads are performing across a wide variety of channels – whether it’s display, audio, or video ads – on both Amazon and the open internet.
Amazon’s offering now includes categories such as Consumer Electronics, Fashion, Home Goods & Furniture, Home Improvement, and Toys & Games. With these new features, brands can better understand how their investments in Amazon Ads drive real-world sales across a broader range of products and markets.
Why Is Omnichannel Measurement Important?
In today’s complex advertising ecosystem, understanding the full funnel is critical. OCM allows you to see the complete picture by measuring not only the direct impact of your ads on Amazon, but also their influence across a variety of external platforms. Whether customers are engaging with your brand via display ads, listening to your audio ads, or watching video ads, OCM helps you understand how these touchpoints contribute to sales, both online and offline.
With OCM, you’re getting insights that help you optimize your entire marketing strategy. You’ll see which channels and placements are driving the most significant results, enabling you to adjust your approach and make more informed, data-backed decisions.
Streamlining Measurement for Maximum Impact
The automated OCM study creation process removes a major friction point that has previously made it challenging for brands to consistently track and optimize their campaigns across multiple channels. This means you can seamlessly assess performance, refine your strategy, and maximize the return on your advertising investment with less effort.
Whether you’re managing campaigns through Amazon’s Managed Service or utilizing Self-Service options on Amazon DSP, OCM is available to help you measure, optimize, and scale your advertising impact.
If you need help with your DSP campaigns, contact the professionals at TryAds. We want to help your team find success!